Les Zorganes: humorous organ donation awareness videos for young people
Published on 12 June 2023
A 5-star cast to speak to the part of the population least concerned by the subject of organ donation - young people: one of France's biggest influencers Natoo, successful Youtubeur Guizzi, Dorothée Pousseo who is the French voice of Margot Robbie and twins Mary-Kate and Ashley Olsen. And last but not least, two influencers specialized in dubbing and touched by the cause: Padg and Prinque, who have a huge following on social networks, particularly on TikTok.
Using humour to inform young people about organ donation:
According to the Agence de la biomédecine's 2023 barometer, 79% of 16-24 year-olds surveyed said they didn't feel informed about organ donation. Using a humorous, animated approach, this digital campaign targets young people in an original way, to inform and play down the subject of organ donation. Without evoking death or depicting realistic organs, these animations effectively play down organ donation and transplantation, emphasizing the generosity of donation, which enables life to be passed on. With the slogan "Even in the event of misfortune, life goes on", the aim is to trivialize the subject, making discussion of organ donation an ordinary piece of information to pass on to loved ones.